Alanya Fashion Week: Four elements uniting fashion, art, and people
Alanya Fashion Week "Four Elements" 2026 is an international fashion project aimed at developing the region's fashion industry, supporting local designers, and creating a space for professional and cultural interaction.
Fashion is one of the most dynamic sectors of the modern creative economy. It constantly changes under the influence of new trends, consumer behavior, cultural processes, and global shifts. Therefore, the development of the fashion industry is impossible without a space where designers, models, stylists, makeup artists, buyers, media representatives, and businesses can meet, exchange experience, and create new professional connections.
Alanya Fashion Week was conceived precisely as such a platform.
The project brings together representatives from different countries and professional fields, creating opportunities for presenting new collections, international collaboration, and the development of the regional fashion industry.
At the same time, the main idea of the project goes beyond the runway show itself.
Alanya Fashion Week strives to present Alanya not only as a popular tourist destination but also as a city open to art, aesthetics, contemporary fashion, and international creative initiatives.
ALANYA AS A NEW FASHION DESTINATION
Traditionally, Alanya is perceived primarily as a tourist city. However, the region's potential is significantly broader.
Here, cultural heritage, natural beauty, and contemporary aesthetics intersect. Sea and mountains, bright sun and open horizons, traditions and modern lifestyle form a unique atmosphere that can become a source of inspiration for designers and creative industry representatives.
Fashion is not just clothing, but a way of expressing a lifestyle.
Alanya, with its character, aesthetics, and distinctive cultural environment, offers a natural space for the birth of new ideas, silhouettes, and creative concepts.
That is why Alanya Fashion Week strives to position the city not only as a tourist destination but also as a promising center of aesthetics, art, and contemporary fashion.
INTERNATIONAL PLATFORM
The concept of Alanya Fashion Week is built around the idea of professional and cultural exchange.
The project brings together designers and buyers from different countries, providing participants with opportunities for:
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presenting new collections;
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developing international professional connections;
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finding new partners and markets;
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exchanging experience between industry representatives;
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supporting the growth of the regional fashion sector.
Thus, Fashion Week becomes not just a series of runway shows but a professional platform connecting the creative and commercial sides of the fashion industry.
FOUR ELEMENTS AS THE LANGUAGE OF FASHION
The creative concept of Alanya Fashion Week is based on four classical elements:
AIR · EARTH · FIRE · WATER
Each of them represents a distinct approach to design and becomes a source of inspiration for creating unique collections.
Air is associated with lightness and movement, earth — with nature, stability, and form, fire — with energy and expressiveness, and water — with plasticity, transformation, and continuous motion.
The "Four Elements" concept allows designers to interpret familiar elements through their own artistic language.
At the same time, the project is focused not only on experimental runway collections but also on creating commercially viable products: evening gowns, urban fashion, wedding collections, prêt-à-porter, and children's clothing.
Thus, the four elements become not just a visual theme of Fashion Week but a unifying principle that allows art, design, and the practical value of contemporary fashion to come together.
DESIGNERS
ALICE MUSE
One of the participants of Alanya Fashion Week will be Alice Muse — the youngest designer of the project and one of the notable young representatives of the fashion scene in Yekaterinburg.
Alice founded her own brand at the age of 13. Today, she has more than ten collections and serious training in the visual arts.
Her work has already been presented at international and Russian fashion venues, including Milan Fashion Week, Dubai Fashion Show, and U'Fashion, as well as at shows in Belarus, Sochi, Tyumen, and Sakhalin.
A special place in the designer's career is occupied by her participation in Moscow Fashion Week, where the brand was included among the five best children's brands in the country.
Alice Muse is a regular participant of Yekaterinburg Fashion Week, a Grand Prix winner, a laureate of first and second degree competitions, and a winner of numerous international competitions in design and fashion.
Now her aesthetics will become part of the international project Alanya Fashion Week "Four Elements."
ALIYA ŞAKIROVA — AY KHANYM
Among the participants of Fashion Week Alanya is Aliya Şakirova, designer and founder of the Muslim clothing brand Ay Khanym.
The brand name translates as "Moon Lady" — and this figurative concept is reflected in the collections themselves.
Ay Khanym dresses, suits, and capes combine the traditions of Tatar modesty with the aesthetics of contemporary high fashion.
The brand is based on the idea of clothing as a form of self-expression: the restraint of the silhouette does not exclude expressiveness, and traditional aesthetics become part of the modern fashion language.
On the runway of Fashion Week Alanya, the brand will present its own interpretation of contemporary modest fashion.
MARGAN — "GOLD OF THE EARTH"
Cornelia Margan is an artist and designer for whom fabric becomes not just a material but a kind of canvas.
In her works, painting, costume, and ancient symbols merge into a single artistic image.
The collection "Gold of the Earth" addresses themes of depth, value, and cultural heritage.
It is a dialogue between past and present, translated into the language of contemporary fashion.
Within the Four Elements concept, the collection is especially organically connected with the element of Earth — as a symbol of memory, roots, and that which preserves the traces of human history.
GAZIZA OZDOGAN — GAZIZA TRENDS
Gaziza Ozdogan is a stylist and conceptual fashion designer working at the intersection of authenticity, meaning, and the reinterpretation of familiar materials.
Her recognizable style is formed through upcycling techniques and a new interpretation of denim.
At Fashion Week Alanya, Gaziza will present the collection "Element: Earth" by the brand Gaziza Trends.
In the collection's concept, Earth becomes a symbol of memory that is preserved layer by layer: the past does not disappear but becomes the foundation for the new.
Therefore, upcycling here acts not only as a design technique but also as a philosophical metaphor — the idea of the material's rebirth and the endless natural cycle.
By education, Gaziza is a clothing technologist and financier. She has 15 years of experience as a personal stylist and image consultant, as well as international certification in Milan.
Her professional experience includes working as a designer at a manufacturing facility in Istanbul, creating her own children's fashion brand presented at designer venues in Istanbul, and participating in fashion shows and designer competitions in Kazakhstan and Azerbaijan.
EMİNE SULTAN
Emine Sultan is a fashion house with nearly 40 years of history connecting different regions of Turkey — from Eskişehir to Alanya.
Over decades of work, the brand has developed its own understanding of tailoring, design, and an individual approach to the client, combining boutique aesthetics with couture craftsmanship.
Today, this experience continues to develop in Alanya.
Emine Sultan works with both ready-made designer solutions and fully individual tailoring. The brand's main principle is that clothing should correspond not only to a person's measurements but also to their character.
For Emine Sultan, the main measure of quality is not a measuring tape but the satisfaction of the woman wearing the dress created for her.
The brand also acts as the official sponsor of Fashion Week Alanya.
LILIA LUGUMANOVA — "AMRITA"
Lilia Lugumanova came to design through her own creative story.
As a child, she created outfits for dolls from pieces of fabric, and later began sewing clothes for herself and her children. This is how a personal world gradually formed, combining image, color, and style.
For many years, business and everyday responsibilities took center stage, while creative impulses receded into the background.
However, over time, when the children grew up and professional life became more stable, creativity once again took an important place.
Lilia has a particular love for noble textures — velvet, lace, and organza. These materials allow her to work with themes of femininity, elegance, and expressiveness.
This is how the collection "Amrita" came about, originally created as preparation for her own Fashion Show but gradually turning into an independent artistic project.
The name "Amrita" is associated with ideas of pleasure and immortality. In the collection, this concept is revealed through images designed to emphasize individuality, confidence, and a sense of one's own beauty.
SEZGIN ÇÜRÜK — ROWIR JEANS
Among the participants of the project is Sezgin Çürük, designer and founder of the brand Rowir Jeans, with 25 years of professional experience.
The brand's collections are presented in Europe, Russia, Asia, and the Middle East. Rowir Jeans has received particular recognition in the markets of Germany, Bulgaria, and Italy; the brand is also well known to the Russian audience.
Within Alanya Fashion Week, Sezgin Çürük will present a collection reflecting the recognizable aesthetics of Rowir Jeans.
The brand's history is an example of how accumulated professional experience can transform into a modern international fashion language.
NIYAZ HAJIMAGHSOODY — VISUAL & TEXTILE ARTIST
Niyaz Hajimaghsoody works at the border of visual art, design, and fashion.
With a background in industrial design, she has developed her own artistic language combining elements of realism, surrealism, and symbolism.
Nature occupies a central place in her work.
Birds, flowers, organic forms, and the fragile beauty of the surrounding world become part of the artist's visual language.
She transfers these images onto silk, fabrics, and garments, turning them into unique artistic surfaces.
Hand painting allows Niyaz to transfer the freedom of painting directly into the space of fashion. Color, movement, texture, and form combine in works that can not only be viewed but also worn.
At Fashion Week Alanya, her work becomes a meeting point of visual art, textiles, and fashion — a space where painting acquires a new, wearable form.
MODELS
KAĞAN BİROL
Turkish professional model and actor Kağan Birol will join the project as one of the models of Alanya Fashion Week.
His modeling career began in 2021 with participation in the Best Model of Türkiye competition and projects by the Fame Model Turkey organization.
Kağan has collaborated with brands such as İmza Giyim, Rowır Giyim, Roberto Milano, and İlayda Emir, and today he is the face of the Roberto Milano brand.
In addition to his modeling career, he has experience in music videos, advertising projects, television series, and other screen productions.
His projects include "Daha 17," "Yanlış Profil," "Eski Sevgili," and "Yeni Arkadaş," as well as advertising campaigns including Turkish Airlines.
Kağan's international experience includes participation in fashion shoots and publications in Italian magazines Best Life and Stefano, as well as publications in Mexico and the USA.
POLINA KIPKAEVA
Model Polina Kipkaeva joined the project after the final of the "Best Young Model" competition, which took place on August 1 with the support of Yekaterinburg Fashion Week.
Alanya Fashion Week acted as a partner of the competition.
The organizers noticed Polina due to her grace, potential, and desire to develop in the modeling industry.
Now the next step for the young model will be the professional runway of Alanya Fashion Week.
SILA YEZDA AKPINAR
Among the models of the project is Sıla Yezda Akpınar, who will present designers' collections on the runway of Alanya Fashion Week.
Her participation combines the professional work of a model with the overall aesthetics of the project, where clothing, movement, and stage space become part of a single visual image.
ANNA PREOBRAZHENSKAYA
Anna Preobrazhenskaya will also join the team of models of Alanya Fashion Week.
Her professional experience includes participation in fashion shows in various cities of Turkey and work in advertising campaigns.
Her energy and stage expressiveness will become part of the project's visual image.
BEAUTY TEAM
MEHRI ELIF TANEM
Internationally renowned makeup artist and hair stylist Mehri Elif Tanem will join the beauty team of Alanya Fashion Week.
The specialist works on looks for events, weddings, photo shoots, and fashion projects, combining the aesthetics of Paris Luxury Beauty with contemporary celebrity style.
Among Mehri's professional projects is participation in the international project "Star Stylist 3," as well as creating premium beauty content and fashion looks.
ANNA KREMNEVA
Anna Kremneva will work on creating beauty looks for key shows and shoots — a beauty expert with 14 years of experience in the industry.
Her professional path began in PR and advertising, where she worked on the image of executives of major companies. Later, Anna received an international diploma in makeup and hair styling and focused on working directly on set and in live production format.
Her specialization includes preparing show ballets and dance companies, organizing portfolio shoots for modeling agencies, and beauty support for executives and top managers of major companies.
Among the companies she has worked with are MTS, Sberbank, Russian Railways, Boyard, Stalepromyshlennaya Company, and UGMK.
Anna has also worked on looks for well-known Russian artists, including Ivan Urgant, Sergey Svetlakov, Irina Pegova, and Monetochka.
Her professional geography continues to expand: last year the specialist conducted a series of shoots in the UAE, and now she is preparing to work in Turkey.
EBRU KENGER
Ebru Kenger is a makeup artist and creative artist with nearly 20 years of experience in the cosmetics and beauty industry.
She combines professional expertise in makeup with artistic vision and an interest in creative experimentation.
Throughout her career, Ebru has participated in numerous projects in fashion, beauty, and creative industries, including working as Makeup Director at fashion shows.
For her, makeup is not a separate element of the look but part of the fashion concept, character, and visual narrative.
Today Ebru continues to work as an independent creative artist, bringing her own aesthetic language to each project.
HÜSEYİN KAVAL
The project's beauty team also includes Hüseyin Kaval — a professional hairdresser, master, and manager with 27 years of experience.
Since 2004, he has owned and managed his own salon in Mahmutlar, continuing his professional activity in the field of hairdressing.
Over the years, Hüseyin Kaval has gained experience not only in individual client service but also in team management, staff coordination, organization of work processes, and maintaining service quality.
He follows the development of modern hair trends and constantly improves his professional skills.
Working with Alanya's international audience has also shaped his multilingual professional communication: Hüseyin works with clients in Turkish, Russian, and English.
DIRECTION AND PRODUCTION
ANNA PETUKHOVA
The director-producer of Alanya Fashion Week 2026 is Anna Petukhova — a runway coaching specialist, director, producer, and educator with more than 20 years of experience in the industry.
Her proprietary methodology combines runway technique, psychology, and acting skills.
Anna works with participants of different ages, helping them develop confidence, stage expressiveness, and professional skills.
Her career includes more than 1,000 students, among whom are winners of national competitions, as well as collaboration with brands, media, and modeling schools.
As a director-producer, she worked with Yekaterinburg Fashion Week for ten years and also participated in creating children's Fashion Weeks in Moscow, St. Petersburg, and Sochi.
Her portfolio includes productions for competitions "Miss Yekaterinburg," "Little Miss Russia," "Mrs. Yekaterinburg," as well as projects "Little Prince and Princess," "Young Top Model," and "Mini Miss Yekaterinburg."
ONLINE STUDIO
A separate part of Alanya Fashion Week will be the online studio, headed by Elmira, a live broadcasting specialist.
Her professional team has more than 100,000 live broadcasts and many years of experience in television and event production.
Over the years, Elmira has worked on live broadcasts of sports events, business forums, and conferences, served as editor-in-chief of the "Hockey Studio" on regional television, and participated in creating studio coverage for the Russian Athletics Championship.
For four years, her team has been the general partner for organizing broadcasts of the Tretyak Cup, and for three seasons has been the general partner for live broadcasts of the Sinara football club.
During Alanya Fashion Week, the online studio will become a space for interviews with designers, models, partners, and sponsors of the project.
Broadcasts will be available on YouTube and VK.
ART AS PART OF THE FASHION PROJECT
Alanya Fashion Week goes beyond the traditional fashion industry, uniting it with other areas of art.
Yusuf Vladislav Chernyavsky is an artist and member of the Electoral Art Committee of the Yeni Alanyalılar platform.
Katerina Rihart Yakın is also associated with the project — an art historian and artist, founder of the international non-profit art project A-GALLERY and the international non-profit art exhibition SSAW SEASONS. She is also a member of the Electoral Art Committee of the Yeni Alanyalılar platform.
Such interaction emphasizes one of the key ideas of Fashion Week: fashion does not exist in isolation but is at the intersection of art, culture, media, and society.
PARTNERS AND SPONSORS
It is impossible to imagine the development of a large-scale project without partners who share its vision.
GOLDEN EYE JEWELLERY
Golden Eye Jewellery is a jewelry company founded in Alanya in 1999.
The company specializes in gold, diamond, and precious stone jewelry, combining premium aesthetics with a client-oriented approach.
Golden Eye Jewellery acts as the general sponsor of Fashion Week Alanya "Four Elements" 2026.
SUNPRIME C-LOUNGE HOTEL
The general sponsor of the project is also Sunprime C-Lounge Hotel — a five-star Wellness & Spa Hotel in Alanya, opened in 2015.
The hotel operates within the Sunprime concept, inspired by the Scandinavian approach to tourism and focused on tranquility, comfort, service quality, wellness, and individual attention to guests.
The collaboration with Sunprime C-Lounge Hotel reflects the project's desire to connect fashion, art, tourism, and culture on one international platform.
OGENUS PROPERTY
Among the partners of Fashion Week Alanya is Ogenus Property, an international real estate agency operating on the southern coast of Turkey.
The company's team provides services in nine languages: Russian, English, German, Polish, Uzbek, Ukrainian, Swedish, Persian, and Turkish.
The company supports clients at various stages of working with real estate — from property selection and legal procedures to residence permit and citizenship application matters.
In the context of Four Elements, Ogenus Property symbolically represents the connection between people and place: if the four elements become the foundation of Fashion Week's artistic concept, then the land of Alanya becomes a space for life, investment, and new opportunities.
ALANYA ALİ ÖZKINAÇI SPORTS CLUB
The sports partner of the project is Alanya Ali Özkınacı Spor Kulübü, which since 2016 has been developing children's and youth sports in Alanya.
The club develops basketball and volleyball directions, uniting children and teenagers from 6 to 18 years old.
Under the leadership of president and head coach Hasan Uzun, the club develops not only sports skills but also confidence, discipline, teamwork, and the desire to achieve goals.
Within the Fashion Show, athletes of the basketball team will participate in the event, where designers' collections will be presented on the runway.
THE RUSSIAN SHORE
The information partner of the project is "Russian Shore" magazine, published since 2020 in Russian, English, and Turkish.
The publication's circulation is 10,000 copies, and its main audience is concentrated on the Mediterranean coast of Turkey.
The magazine covers travel, fashion, culture, and business topics and develops simultaneously in several formats — print, online broadcasting, and YouTube.
STUDIO 7
Studio 7 is a creative space in the center of Alanya where children and adults can engage in drawing, ceramics, music, ballet, dance, and modeling, as well as participate in creative master classes.
The studio has an official license from the Ministry of Education of Turkey.
Its participation in the project emphasizes the importance of early development of creative potential and creating an environment where art becomes part of everyday life.
DIM MEDIA AND YENİ ALANYA
Among the information partners of the project are DIM Media and the Yeni Alanya newspaper.
The chief coordinator of the project on the media side is Meryem Karbenoğlu.
MEDICINE AND WELLNESS
A separate area of partnership is related to health and well-being.
The partner of the project is Dr. Recep Çelik Clinic in Alanya.
The clinic focuses on a comprehensive approach to health, diagnostics, and the individual characteristics of each patient, combining modern Western medical technologies with certain principles of Eastern medicine.
This approach organically continues the philosophy of Fashion Week: aesthetics is not only an external image but also the overall state of a person.
EMİNE SULTAN — OFFICIAL SPONSOR
In addition to participating in the fashion program, Emine Sultan acts as the official sponsor of Fashion Week Alanya.
Nearly 40 years of experience accumulated in different regions of Turkey today continues to work for the development of Alanya's fashion culture.
For the project organizers, supporting local business and professionals is of particular importance: it is precisely such partnerships that allow creating a sustainable creative environment in which international initiatives can develop together with the local community.
PROJECT ORGANIZERS
MERUYERT SHAMAR — FOUNDER AND PRODUCER
Meruyert Shamar is the founder and producer of Fashion Week Alanya "Four Elements," an entrepreneur, fashion designer, member of the Eurasian Union of Designers, holder of the honorary title "Honorary Designer," and academician of the National Academy of Design of Kazakhstan.
Her professional activity is based on the conviction that creativity, aesthetics, and cultural heritage can become tools for development and create a space for dialogue between people and cultures.
It is this idea that underlies Alanya Fashion Week "Four Elements" — a project uniting fashion, art, entrepreneurship, tourism, and international professional cooperation.
For Meruyert Shamar, Fashion Week is not just a runway and a demonstration of collections. It is an opportunity to create an environment in which designers, models, artists, business representatives, and creative industries can meet, exchange experience, and turn cultural diversity into new creative projects.
MARIA ATASEVEN — EXECUTIVE DIRECTOR
Maria Ataseven is the executive director of Alanya Fashion Week, a tourism industry professional with 12 years of experience, and the head of a travel agency.
Over the years of her professional activity, Maria has visited dozens of countries and participated in organizing numerous corporate events and international occasions.
Her experience in tourism becomes an important part of the Fashion Week concept. After all, tourism and fashion largely work with the same idea — creating memorable impressions and connecting people from different cultures.
Within Alanya Fashion Week, this approach reaches a new level: Alanya becomes not only the venue of the event but also a space of international cultural and professional interaction.
The combination of Meruyert Shamar's experience in fashion, design, and entrepreneurship and Maria Ataseven's professional expertise in tourism and event organization forms the foundation of the team behind Fashion Week Alanya "Four Elements" 2026
PROJECT GOALS
Alanya Fashion Week sets several key objectives:
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contributing to the development of the fashion industry in Alanya;
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supporting local designers and creative entrepreneurs;
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attracting international brands, designers, and buyers to the region;
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strengthening the cultural and creative image of the city;
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creating a sustainable professional platform for the development of the region's fashion industry;
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forming new opportunities for international cooperation;
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uniting fashion, art, tourism, culture, and business.
In the long term, the project strives to contribute to the emergence of Alanya's own sustainable fashion ecosystem, capable of uniting local talents and the international professional community.
FOUR ELEMENTS. ONE CITY.
In the concept of Alanya Fashion Week, the four elements become a metaphor for the city itself.
Air is Alanya's horizon.
Fire is its sun.
Water is its coast.
Earth is the place on which life is built.
But the true fifth component of the project is people.
Designers create collections. Models turn them into movement. Makeup artists and stylists form the visual language. Directors create the space of the show. Artists expand the boundaries of the project. Media tell these stories, and partners and sponsors help them go beyond the runway.
That is why Alanya Fashion Week "Four Elements" 2026 is not just a fashion event.
It is an attempt to form a new creative ecosystem in Alanya, where fashion meets art, tourism, culture, business, and international cooperation.
Alanya here acts not only as the venue of the event but also as its main source of inspiration.
Four elements unite at one point — on the shore of the Mediterranean.
